• High-intensity zoning already in place (no rezoning needed for most multifamily re-development)• Walking distance to MacEwan University, downtown core and Oliver amenities• Steps from the Valley Line West LRT currently in late-stage construction• Residential floor area is excluded from FAR with inclusive design or family unit provisions, meaningfully increasing buildable• 30,043 sq.ft. site is large enough to support a mid-rise podium with tower (rare in mature neighbourhoods)• Westmount demographic shift is trending younger & renter-heavy